Designed by the leading practice of Jackson Clements Burrows, Avenir is a statement address of elegance and exclusivity. Nestled among rich landscaping and homes of traditional Edwardian grandeur, it respectfully combines architectural heritage with contemporary vision.
Comprising of only 33 boutique apartments, along with an A-grade Hawthorn East location, Avenir is something truly special. And for the Assembly team it was immediately clear that the local buyers would be highly discerning and demand excellence in every respect.
Not ones to shy away from a challenge, we began with a carefully considered strategy and positioning to underpin the new brand. Naming and identity followed, and seamlessly expanded into print applications, digital and video.
Reflecting the truly limited nature of this offer, we crafted a campaign focused on the idea of 'because you know a rare opportunity'.
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