Assembly

BUILDERS
OF FINE
ARCHITECTURE

Respositioning a quality Melbourne builder.

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Built by Guild
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Specialists in building homes with ambitious design, new materials and challenging locations, KLE Building Group were looking to better demonstrate their strengths and increase their profile within Melbourne’s architectural sector.

Thirty years of combined experience and recently working closely with some of Melbourne’s best residential architects had given clarity to the team at KLE. It strengthened their desire to become the go-to builder for architecturally-driven and challenging domestic builds. And most importantly, it crystallised their belief in the value of great design and what benefits it delivers.

 

Beginning with a top-to-bottom evaluation exercise, it culminated in a significant repositioning their brand. 'Belief' in the value of quality design – a position shared by many craftsmen, designers, builders and residentail architects – inspired the name 'Guild'. An association of skilled professionals united by an appreciation of quality design.

Extensive implementation followed, ranging from brand awareness promotional activity through to strategic digital, social and improved site presence, Guild now looks better than ever and well positioned to achieve their goals.

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Services provided
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Naming
Brand Strategy
Brand Identity
Photography
Digital & Content
Print Collateral
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