TO AGED CARE
Recent changes to disability and aged care in Australia now sees the choice of carer firmly in the hands of the client. As a result, service providers are having to adopt a more commercial, competitive stance in the market.
Here at Assembly, we’re embracing this change. Working with groups like LaVita to define their position in increasingly competitive market. Inspired by the mantra of ‘live life well’, LaVita’s bold, fresh brand identity was a breath of fresh air in this sector long-dominated by religious organisations.
Grabbing immediate attention upon launch, LaVita soon had a strong platform for gaining market share. A range of key messaging, borne from the one idea, successfully carried across multiple target audiences, from industry stakeholders, to employees and customers.
"Assembly were highly professional. Immersing themselves into our world – our business, our industry, its unique challenges and opportunities. They developed a brand which fits with us beautifully as an organisation, and is already getting great attention in our market."
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