Assembly

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BRAND NEW
LIVING. OLD
SCHOOL CHARACTER.

With a history dating back more than a century, New Kingsley is the redevelopment of the old Kingsley College site in Pascoe Vale, well-known and fondly remembered by locals.

Developed over two stages, we've worked closely with the local project team to help shape the overall vision and positioning of this unique heritage project.

Inspired by the original heritage-listed ‘Huntingtower’ building and the good news story of New Kingsley stage one (now fully sold), the final release of apartments and townhouses lent itself beautifully to the editorial style of a newspaper. Combined with our ‘Pascoe Vale Proud’ sub-campaign and an exclusive VIP pre-launch event, our efforts resulted in strong sales and enquiry, continuing the good news story for a while yet.

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Services provided
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Naming
Brand Strategy
Brand Identity
Photography
Display Suite
Advertising
Digital
Print Collateral
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