Assembly

STAYING
YOUNG
AT HEART

A community deserving of a vibrant, modern brand

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Gone are the days when moving into a retirement village was code for ‘God’s waiting room’. There is a growing trend of non-retirees enjoying the benefits of downsizing early, being part of a vibrant community and enjoying an active, low-maintenance lifestyle.

Alongside these people are those that want the convenience and support of village life in their retirement while they are still physically able to live independently. It makes for a dynamic and spirited environment — a far cry from the cliché of an ‘old peoples home’ — and deserving of a vibrant and modern brand.

What sets Pascoe Vale Gardens apart from the rest? Quite simply, it’s choice — effortless choice. These two little words spoke volumes to us. Whether it be the easy, simple and effortless process of dealing with employees of Pascoe Vale Gardens, or the abundance of choice in their accommodation offering.  

 

The new brand successfully elevated Pascoe Vale Gardens in the market place with levels of enquiry more than doubling and unprecedented conversion of sales. Where there were once empty apartments, now there is a waiting list. 

Vibrant and respectful, the new look Pascoe Vale Gardens reflects how most of us see ourselves — young at heart.

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Services provided
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Brand Strategy
Brand Identity
Illustration
Photography
Advertising
Digital
Print Collateral
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