Assembly

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IT'S ALL
ABOUT
THE BREAD

To create artisan bread, we've learned it takes real talent, skill and a genuine commitment to excellence. Poised for expansion across Melbourne, the Woodfrog team have elevated their brand to match the quality of their bakery.

As true masters of their craft, the Woodfrog team knew their existing brand wasn’t up to the level of excellence they hold themselves to. And not only that, they believe that artisan-quality bread is an everyday luxury that everybody deserves to enjoy. 

We couldn't agree more. Our answer? Utilise contemporary design and a unique narrative to make artisan bread appealing and accessible to a market beyond Melbourne’s ‘foodies’. The result not only educates and de-mystifies the science of bread making, but also provides the ideal platform for further expansion.

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Services provided:
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Brand Strategy
Brand Identity
Photography
Packaging
Signage

Print Collateral
Production
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