Reinvigorating an iconic Australian brand


One of Australia’s largest and most successful construction experts, Probuild began in 1987 and has grown to become a household name with more than 1,300 employees nationally


Probuild: it’s a name synonymous with innovation, flexible thinking and best practice in the construction industry. More recently however, the level of excellence we’ve come to know and expect from Probuild projects, was no longer evident in their brand.


Assembly was engaged to reinvigorate the brand and reposition this $1.5 billion company. Boasting industry’s finest people and a level of project planning and preparation far beyond of the industry norm, we knew this was where we needed to concentrate our efforts.

Focusing on Probuild ‘going above and beyond’ put its people and their hands-on approach front and centre in this exciting new brand direction. The project culminated in an extensive reworking of Probuild’s visual and digital presence and the development of a brand strategy and materials designed to seamlessly extend across all Probuild brand and marketing communications.

Restoring Probuild’s rightful position at the forefront of the Australian construction industry, the project was a resounding success. It was a pleasure to work with the Probuild team and an honour to be trusted with such a respected and iconic Australian name.


Work completed


Brand strategy, brand refresh, responsive website design and development, photography