Arts Centre Melbourne Café
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Work in Progress
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Architecture and Interior Design: Cumulus Studio
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The approach to production of the marketing collateral was driven by a desire to reflect the substance and attention to detail of the residences. Beginning with the monolithic exterior of the marketing kit, it revealed a hand-made leather wrapped tray cradling two brochures within.
Blind embossing, silver foiling and case-binding accentuated the feature brochure whilst the subtle exposed stitching of the accompanying study booklet was a nod to the genuine craftsmanship on offer throughout the project.