Here at Assembly, we love a challenge. Particularly one which involves a truly innovative client – not only a pioneer in what they do, but one who stays on the front foot and adapts to a changing marketplace.
Gemba is one of Australia’s leading authorities in the sport and entertainment industry. It offers a fully integrated consultancy service to brands, sporting organisations and governments, enabling them to navigate this complex industry to achieve their objectives. With three related but distinct service offerings in research, strategy and creative, Gemba is the ‘go to’ organisation for some of the biggest brands in sport and entertainment.
Therein lies the challenge. With such a diverse client base and service offering, how can a brand effectively communicate and resonate so widely? Working closely with Gemba directors, Assembly went back to the drawing board. A bespoke brand strategy culminated in a complete repositioning of the brand.
For years, Gemba has set the industry standard in all things sport and entertainment. And now their brand does too. A bold, confident and dynamic identity that moves and changes as they do – the perfect system for communicating to a diverse client base in diverse industries. Uniquely Gemba.
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