Assembly

CREATING
THE NEW
PLAYGROUND
OF THE WEST

Placemaking in Wyndham Harbour, Victoria

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Wyndham Harbour is set to be a landmark destination on the Bay. With 72 hectares of master planned development, comprising of over 250 luxury apartments, 25 hectares of residential land and a 1000 berth state of the art Marina - Wyndham Harbour promises to be the playground of the West.

A project such as this is a significant undertaking from every angle and one that evolves and matures over time. Assembly proudly undertook an extensive repositioning of not just the brand but the entire precinct, sales experience and marketing campaign. 

A robust and glamorous creative approach was developed to elevate Wyndham Harbour in the hearts and minds of the local community and far beyond. Taking it from a building site to a destination that is bustling with activity and worthy of a day trip. All touchpoints were considered, from digital, to print, signage to events – the glamour of life on the bay resonated throughout.

Investment in the foundations of this project ensured the delivery of a well-planned, well-executed, marketing and sales strategy that has led to significant increase in lead generation, overall awareness of the destination and project that sets a new benchmark in master-planned living.

Wyndham Harbour is well and truly ‘on the map’.

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Services provided:
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Brand Strategy
Brand Identity
Illustration
Photography
Signage
Display Suite
Advertising
Digital
Print Collateral
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