When the founder of this new barristers’ list in Melbourne approached Assembly, we were enthusiastic, but equally apprehensive – after all, the legal industry is hardly known for its creativity or innovative marketing approaches.
Young’s List was determined to do things a little differently, and so were we –aim to challenge the status quo, and shake up this somewhat antiquated market. Embracing this, we set out to create a truly standout brand identity that would attract both young and established barristers.
Striking the balance between conservative and contemporary, the new brand gained immediate impact; within months, Young’s List was representing some of Australia's most experienced silks as well as our best emerging junior barristers. Young’s List has successfully raised the bar in the legal industry.
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