The ‘build-to-rent’ revolution has arrived in Australia; it’s all about purpose-built apartments; single-click add-on services and a philosophy that puts the tenant back in charge
Introducing Clique — a new brand, for a brand new offer
The Clique build-to-rent offer is for the more discerning tenant; one who prefers a more boutique setting, located in high-value, inner-suburban areas — ultimately a vibrant backdrop that mixes convenience with practicality.
And importantly, it’s for those with a little bit of sass and a good sense of style. It’s a sophisticated, design-led experience, wrapped in a brand with a distinctive personality that’s somewhat playful, and on occasion a little provocative.
Welcome to the Rent Revolution.
Clique’s architecturally-designed, highly considered and highly functional apartment interiors are intended to attract savvy working professionals. It’s a market that demands quality, honesty and attention to detail.
Anchored by sophisticated graphic design and memorable language, the Clique brand is brought to life via a beautifully styled suite of photography and video bringing a unique sense of elegance and energy. It’s a highly visual approach intended to perform well across a range of lead-generating media including outdoor, print advertising and social media. After all, a little ‘look at me’ goes a long way.
Aimed at those who lead a busy lifestyle, Clique is all about ‘letting the landlord do it’ – who wouldn’t want their landlord to do their cleaning, move their furniture or walk their dog? Clique is all about hassle-free renting – unheard of, we know.
End–to-end; brand strategy, naming, identity, photography, copywriting, video concept and art direction, website, hoarding and print collateral