70 High Street Preston
Interiors by Bergman & Co, architecture by DKO
Developed by Kincaid, Due North boasts city views and a stunning rooftop infinity pool. A collection of 105 apartments in a tailored-industrial style
It’s a wonderful thing to see when a developer makes a genuine effort to do something special. Due North brings together a team of A-grade consultants, including DKO and interior design extraordinaire Bergman & Co to create something that is, quite simply, a step above the rest. It’s a statement of confidence by developer Kincaid, looking to invest in quality and contribute to the improving reputation of Preston.
Enjoying north-side style, stunning city views and perfectly positioned in a suburb ‘on the rise’, all roads lead Due North – a name with a difference.
When it comes to grabbing attention, there’s nothing quite like a rooftop pool looking on to the city. Forming the centrepiece of the campaign, it was prominently used across lead generation and balanced with smaller, more nuanced stories of design and materiality. Bergman & Co — a celebrated team of interior designers credited with creating some of Melbourne’s hippest venues including Hawker Hall, Giant Steps and Chin — developed a tailored-industrial style, providing a rare tactile beauty across the material palette.
A stunning display suite, based largely on new-generation technology such as virtual reality, touchscreens, video and ambient motion, showcased architecture and materiality in unexpected ways.
A wide range of collateral was developed to support the sales team, including product brochure, lifestyle magazine and a suite of information-style leaflets. Elegantly contained in a stylish, reusable carry bag, they included investment statistics, FAQ’s and fixtures providing valuable information to buyers.
End–to-end; brand strategy, naming, identity, website design and development, hoarding, display suite, print collateral, digital and print lead-generation campaign