Liberty One Apartments
1 Warde Street, Footscray, developed by Bensons
With over 400 apartments and situated in the heart of the Joseph Road Precinct, Liberty One will enjoy a vibrant village of residential, office, retail and riverside recreation
Some high-density developments are practically ‘self-contained’ – with abundant facilities providing residents with few reasons to leave the complex. Others – such as Liberty One – are designed to encourage ground-level interaction, positively contributing to the sense of vibrancy and community beyond.
With over 7000 new dwellings in the pipeline, Joseph Road Precinct is the emerging hot-spot of Footscray. A thriving village is taking shape – a story that Liberty One celebrates.
The Liberty One brand taps into the idea of village living – the ‘curated’ and convenient lifestyle that a brand new precinct offers. Situated alongside Footscray train station, residents can travel to the CBD in under 8 minutes, allowing all of the city-conveniences that high-density buyers come to expect. With immediate access to Maribyrnong River walking trails, it also offers a rare sense of escape.
The creative campaign captures the way of life that celebrates diversity, daily convenience, vibrancy and riverside tranquility. Assembly creatively directed a hand-picked team including photographer Lynton Crabb and illustrator Antra Svarcs to craft a series of campaign images which bring the story to life. Precisely curated, these images amplify the brand positioning and story, enabling the project to own its place within the market.
Brand strategy, naming, identity, photography, print and digital collateral