New Kingsley


Developed by Better Living Group

Architecture by Plus Architecture


A respectful redevelopment of Kingsley College and the iconic 1890’s mansion ‘Huntingtower’ in Pascoe Vale

There’s nothing quite like the charm and character of heritage buildings. And New Kingsley is amongst the few locations that enjoys exactly that — as a redevelopment of Kingsley College into a boutique residential community, it boats the century-old ‘Huntingtower’ as its proud centrepiece. 

Brand new living
Old school character

Over two separate stages, but one umbrella brand, our work extended across marketing collateral, display suite, site hoarding, sales campaign and outdoor campaign. A sub-campaign — underpinned by the idea of ‘Pascoe Vale Proud’ — showcased the friendly faces behind some of the favourite establishments, capturing the sense of pride that makes it such a much-loved suburb.

Work completed


End–to-end; brand strategy, naming, identity, website design and development, hoarding, display suite, print collateral, digital and print lead-generation campaign